London, UK / Malmö, Sweden — November 2025 — How does an indie studio bring a competitive, genre-bending PvP title to market in today’s fast-moving games landscape? For Sweden-based Aftermath Interactive, the answer is a partnership with Player Found, the UK based influencer agency at the forefront of organic influencer marketing.
The studio’s upcoming free-to-play title, Hands of Victory, fuses classic poker strategy with hero-based mechanics and a skill-driven scoring system designed to make every hand count. Following a successful run as a web-based, tournament-only experience, the game is now gearing up for its Steam demo debut in mid-November.
“The unique nature of our game means that slow organic growth just wasn’t an option,” says Kim Lund, Studio Head at Aftermath Interactive. “Player Found’s strategic plan and their genuine passion for what we’re building made them the obvious choice for launch.”
As part of the partnership, Player Found will activate its extensive creator network to introduce Hands of Victory to audiences through a month-long influencer campaign. The initiative will culminate in an exclusive competitive tournament on leading esports platform Challengermode, where over 200 players will test their skills in high-stakes, fast-paced matches.
“Because Hands of Victory introduces new ways to think strategically, influencer-led education was the natural fit,” Lund continues. “Watching creators play live helps new players immediately understand the depth and excitement behind the mechanics.”
An Early Access release is planned to follow soon after the demo campaign concludes.
“We are excited to help launch Hands of Victory. The way this poker-based genre mashup puts a new spin on one of the most globally beloved card games ever, creates ample opportunity for influencers to produce fresh content while making the most of having some cool new tricks up their sleeves,” comments Tom Anastasiou, General Manager of Player Found.
—————————
ABOUT AFTERMATH INTERACTIVE
Aftermath Interactive is an indie game studio started by individuals with a long experience of crafting, running and marketing digital poker games. The studio’s vision is to build genre-crossing games that redefine skill gaming through innovation in gameplay and monetization.
ABOUT PLAYER FOUND
Player Found delivers industry leading organic influencer campaigns and has been involved in hit steam launches across almost every genre on the platform, producing nearly $10m of influencer content organically. The company’s vision is to make influencer campaigns in gaming truly effective.
BUSINESS OUTLOOK
The Free-to-play model offers unrivalled accessibility. But in order to meet increasingly tough Lifetime Revenue Targets, monetization design can turn them into time-sucking, repetitive grinds. Real money skill gaming or Risk-to-Earn on the other hand offer high-intensity gameplay as well as great monetization opportunities – but can be restrained by regulatory uncertainty and a higher adaptation threshold. We’ve developed a hybrid model that allows us to tap into the best of both worlds across multiple games. We estimate that the market for such a hybrid model exceeds $3B USD. The existing market for F2P poker games is estimated to be worth north of $200M USD.
For more info and press inquiries contact:
Kim Lund
E-mail: kim@aftermathplay.com
X: @infiniteedgekim
Phone: +46 708 399550
IMAGE GALLERY
